My idea has a direct correlation with both the theories of remediation and convergence. I have taken the idea of a lenticular display in the original sense. As a lenticular display provides me with a sense of nostalgia as I remember enjoying receiving them free with cereal boxes when I was younger. Or on the front of book covers. I have taken these fond memories and interpreted them with this idea in a way that is more in touch with a contemporary society. I have remediated the lenticular display principle of movement left or right changing what you see. However instead of moving the screen the person moves. My piece of interactive art relates well with new media because in contemporary society as almost everything becomes digital their is a distinct media convergence. I have followed this theme in order to create my art work. I have created a piece of art which uses a more historic art movement of illusion which has always fascinated me. However through re interpreting it in a way that it reflects contemporary societies culture. An instance of contemporary societies culture by this I mean the way in which we interact with technology. People are so use to interacting with technology that they sometimes don’t do so in a conscious manner. This is an interesting point that I have decided to expand upon. I have created a piece of art. Where by people will have to engage with it in order to understand it fully. So through the use of technology people interact with the art through their visual senses but also their physical movements this will be directly related to what they will see. This movement of the individual causing a change in what they see will help them see what I have tried to achieve.
Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion , but new languages with new and unique powers of expression (McLuhan, McLuhan and Zingrone 1995, p.272).
By creating a piece of art which is made up of several images but as a collective also creates a bigger picture.
To create this image I used a drawing tablet and the software sketchbook by auto desk. I drew out a picture and then I edited it in photoshop afterwards. I deliberately themed it as a painting. I created it as a an image of train tunnels, mountains and clock towers. However it is also suppose to look like a dragons head. Through creating a painting made entirely of using digital tools and then representing it through a digital device, this is a clear representation of convergence. Convergence is a key themes as it is ever present in contemporary society. I wanted to take the principle of how everything transitions from old medium to new. This convergence through technology is something that wouldn’t have been able to exist in the past but now can be achieved with relative ease.
A process called the ‘convergence of modes’ is blurring the lines between media, even between point-to-point communications, such as the post, telephone and telegraph, and mass communications, such as the press, radio, and television. A single physical means – be it wires, cables or airwaves – may carry services that in the past were provided in separate ways. Conversely, a service that in the past was provided by any one medium – be it broadcasting, the press, or telephony – can now be provided in several different physical ways. So the one-to-one relationship that used to exist between a medium and its use is eroding. (Dwyer 2010, p.25)
Convergence can be seen in many areas of modern lifestyles,from instances such as books translated into ebooks. Another key element in the creation of this project was the inter connectivity of devices through the computers and the internet. In modern society you can have a website or a piece of software that allows you to access things from multiple devices in many different environments. This convergence increases accessibility and the potential of creativity as it makes the entire process more seamless. An example of this would be a website/software like dropbox which was used in the creation of this project to create an easy connection between devices such as mobile phone and computer.
These inter connectivities implications are explained greatly by Henry Jenkins
A word that describes technological, industrial, cultural and social changes in the ways media circulates within our culture. Some common ideas referenced by the term include the flow of content across multiple media platforms, the cooperation between multiple media industries, the search for new structures of media financing that fall at the interstices between old and new media, and the migratory behaviour of media audiences who would go almost anywhere in search of the kind of entertainment experiences they want. Perhaps most broadly, media convergence refers to a situation in which multiple media systems coexist and where media content flows fluidly across them. Convergence is understood here as an ongoing process or series of intersections between different media systems and not a fixed relationship.
below you can see my analysis and design.
Analysis and design
Following on from this I progressed to to the next stage which was implementing my design. Below you can watch a video which displays me creating the image. It doesn’t show the entire process but Using premier pro I have increased the speed as a percentage to 1200%. the video shows a continuous design, implement and re- design as I am going through the process.
McLuhan, M., McLuhan, E. and Zingrone, F., 1995. Essential McLuhan. New York, NY: BasicBooks, p.272.
Jenkins, H., 2006. Convergence culture. New York: New York University Press, p.282.
Dwyer, T., 2010. Media convergence. Maidenhead: McGraw Hill/Open University Press, p.25.